Business Model

We combine IMAGINATION, INSPIRATION and INNOVATION to enhance the performance of thousands of consumers and industrial products across a cross section of industries. We apply our expertise in technology based solutions with our expertise in inorganic chemistry, engineered minerals and specialities to create new products suiting the needs of the industries.

We believe in serving the range of markets where the demand is high and the acceptance is technologically suited to the market needs. Our specialty chemicals range is formulated to the demands of our customers crafted to suit their desired formulations and enable them in the cost saving exercise.

We believe in a profitable and solid business model which is always growth oriented and customer driven leading to enhanced capacities with ongoing technical development in the years to follow.